When it comes to SEO, content is king - and probably always will be. Webpage copy is one of the most important parts of a business website for both search engines and potential customers. All search engines use webpage copy to establish how highly a website should be ranked or ‘indexed’, taking into account factors such as internal links, keyword density and keyword distribution.
Bespoke News journalists skilfully incorporate target keywords into the body copy of webpages ensuring the content is not only compelling to customers but can be easily found by search engine crawlers. As well as the main body copy of a website, search engines also look to other parts of a page to gather information about what it is about, including:
Page titles: Arguably the most important 'tag' of a webpage in terms of keyword placement. The page title is what appears in the top bar of a browser when a webpage is viewed. All major search engines use the text in this tag as the title of the webpage in their listings.
Header tags: These make up the headings on a webpage. Search engines ascertain the importance of the keywords within these tags in descending order - more weight is given to keywords that appear the first header - known as H1 - followed by H2, H3 and so on.
Alt text: Crucial for web accessibility and important for SEO. Alternative or 'alt' text is assigned to images, allowing visitors to know what is being depicted if an image cannot be seen. As well as being used by visually impaired people with screen readers, alt text is also employed in other contexts such as text-only browsers (e.g. a mobile phone).
Linked text: As Google states, "the method of internal linking on your site is a crucial step in design if you want your site indexed by search engines". Internal linking helps visitors navigate webpages, encouraging them to go deeper into a site and giving them useful information about the page they are about to click through to. Search engines also view linked text as having greater significance.
Bespoke News helps small and medium-sized businesses make the most of these crucial elements ensuring keywords are placed in the optimal position for both search engines and visitors.
Learn more about our search engine copywriting services.