The BBC has highlighted the growing importance of being at the top of search engines such as Google by paying the company to help improve its rankings.
According to the broadcaster a substantial chunk of its £100 million annual marketing spend has been put towards improving its search position on Google.
This year's Barclaycard Mercury Prize, won by Speech Debelle for her album Speech Therapy, was announced last week and broadcast on the BBC.
Speaking to the Daily Mail, the corporation said: "Promoting content like the Mercury Prize online is an effective way to inform the licence fee payers who will want to watch it or read about it. The BBC has an annual budget for marketing and value for money is at the heart of how decisions are made about spending it."
Meanwhile, Google has enlarged the size of its search box in order to make it easier for users to find information.
Vice president for search products and user experience Marissa Mayer said the changes to the height and width of the search box makes the company's home page "even easier and more fun to use."
The new search box is roughly double the size of the original search box.
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